2AM singer demonstrates 'Power of beer'

Here is a recent beer commercial for Hite lager starring Korean singer Jo Kwon of boyband 2AM. 조권 is a staple of Korean 'family entertainment' programs of late, a ubiquitous presence who dances in an exaggerated fashion whenever he gets the chance and is representative of the prevailing 'humour' shown on Korean TV. Meaning that he does everything over the top and does something even more stupid than whoever is doing something before him in order to get a longer laugh.

A less convincing beer commercial I am yet to see. I know when I make the mistake over drinking the appalling beer here doing the limbo is the last thing on my mind. I also like the way he finishes his pint in under one second, without actually swallowing any of it. I'm crossing my fingers that we get a follow up.

Selling Beer in Korea (a low blow)

Right now the poster below is plastered all over a lot of the bars in Korea. Proving once again that the only thing that truly sells big name products and brands here are celebrity endorsements. Those funsters Big Bang are at it again, only this time they are telling you to buy beer. Korean beer, and they are telling you that it's probably the most fun you can have known to man.

As many foreigners here have figured out, the local brews are of dubious quality and certainly not enough to get anywhere near this excited. Once again an example of Koreans over egging the pudding. A product cannot be good, it must be the most amazing product ever made and buying it will send you into a state of bliss. I have noticed that reactions to even the most mundane product are so over the top that you cannot help but laugh. Such is the exaggeration on their faces it looks like three of them have all been punched in the testicles mere seconds before the snap was taken. For the full commercial/music video and a further insight into how beer commercials run like click the link below