I am a beer drinker. I like my beer and am always happy to sample something new. Before coming to Korea I had read that the country is a nation thats likes to drink and have a good time. It's true, people here love having fun and equally love their booze. Just one thing, the beer is very poor.
I have gone through periods here where I would drink it often in a bar and those where I would only touch it just to be sociable with co-workers. I would never buy it to drink it at home. There can be no defense, it is just bad - in total contrast to the Japanese who have some fine brews. I think things will change over the next ten years when Koreans realise what they've been drinking is essentially an inferior copy of American brands like Budweiser and Miller, the kind that are unversally regarded of as low quality. I think tastes will start to change farly quickly judging on the availability of higher quality beers in the supermarkets.
I just bumped into a co-worker in the local store. I was buying a few cans of Japanese beer (Asahi Premium) when he suggested I try a new Korean beer, OB Golden Lager. It is only 1,350won so I decided to give it a go. A lot of foreigners who I have met in Korea have defended the beer but I think they are either seduced by the cheap price or don't know better. Was I about to be seduced by it's taste?
On the positive side, the initial taste is OK. It also looks better with a slightly richer colour. On the negative side, it does not taste 'good'. There is no unpleasant after taste but then again there is no real after taste. Like most beers here it is quite weak bordering on watery and doesn't taste like the 4.8% it claims. It doesn't drive you away from it but doesn't make you feel like drinking another. OB Golden Lager is the best Korean beer I've had. I hope that will change as the years go by.