Monday, 14 September 2009

Ernesto "Che" Guevara Korea loves you

During the bus ride back from shopping at Costco over the weekend I was left standing for the duration of the journey back home. Glancing around the bus I noticed something which has probably been on there for many a week or month.

The poster is advertising Daegu bus/subway cards. Nothing out of the ordinary, these are essential for anyone who isn't super rich or people who must use taxis. Using the city bus card means you can travel cheaply. Apparently these bus cards now come in a variety of guises. Mine is just the simple ordinary card but for those who like a more colourful card then take your pick. And for those revolutionary Korean bus riding folk there is this.

A "Che" Guevara bus card. Another example of Korea borrowing popular culture and KoreaFying it. I just made up a word there. I ask myself, who would buy such an item? I doubt very much that the average potential consumer of such a product here would know the differences between Marxism, Communism or Socialism. Regardless, South Korea loves you Ernesto "Che" Guevara. If I see a David Beckham bus card I will probably be involuntarily sick or spontaneously combust.

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