Monday, 20 April 2009

Selling Beer in Korea (a low blow)

Right now the poster below is plastered all over a lot of the bars in Korea. Proving once again that the only thing that truly sells big name products and brands here are celebrity endorsements. Those funsters Big Bang are at it again, only this time they are telling you to buy beer. Korean beer, and they are telling you that it's probably the most fun you can have known to man.

As many foreigners here have figured out, the local brews are of dubious quality and certainly not enough to get anywhere near this excited. Once again an example of Koreans over egging the pudding. A product cannot be good, it must be the most amazing product ever made and buying it will send you into a state of bliss. I have noticed that reactions to even the most mundane product are so over the top that you cannot help but laugh. Such is the exaggeration on their faces it looks like three of them have all been punched in the testicles mere seconds before the snap was taken. For the full commercial/music video and a further insight into how beer commercials run like click the link below

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