Wednesday, 14 April 2010

2AM singer demonstrates 'Power of beer'

Here is a recent beer commercial for Hite lager starring Korean singer Jo Kwon of boyband 2AM. 조권 is a staple of Korean 'family entertainment' programs of late, a ubiquitous presence who dances in an exaggerated fashion whenever he gets the chance and is representative of the prevailing 'humour' shown on Korean TV. Meaning that he does everything over the top and does something even more stupid than whoever is doing something before him in order to get a longer laugh.

A less convincing beer commercial I am yet to see. I know when I make the mistake over drinking the appalling beer here doing the limbo is the last thing on my mind. I also like the way he finishes his pint in under one second, without actually swallowing any of it. I'm crossing my fingers that we get a follow up.

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