New Asahi beer in Korea. Style Free and taste free

Being in Korea, for a drinker like me, means a limited choice of decent beers. There are convenience stores seemingly on every street corner but they are littered with a poor selection of Budweiser, Miller and Korean beer which is, FACT, the worst quality of beer in the world. Big chain convenience store will have Heineken, maybe Hoegaarden and usually Asahi and from time to time different lagers or even Guiness. It's the supermarkets, particularly the bigger ones where you find a decent selection.

I have to say the selection is light years ahead of what it like just four years ago, so I am thankful. Browsing the local Lotte Supermarket I found this beer over the weekend - Asahi Style Free. Here I point out that I prefer Sapporo infinitely more to Asahi but I haven't found Sapporo in Korea for nearly a year now, much to my great sadness. However, Asahi does produce a few quality beers.

Intruiged by the packaging and the name I bought a few to try. Sadly the name should be Taste Free. It is similar but not as bad as Korean beer, having many of the problems of Hite, Cass etc etc. Some research into the matter and I find out that it is sugar-free and seemingly not made from malt or hops. What demographic does this fall into? Who buys beer based on its sugar or lack of? It is also only 4%. No style and no substance. Despite this I am eternally hopeful of stumbling on more beers in Asia that I haven't sampled before. I wonder where my drinking will take me?